But rent isn't the largest contributor to losses in the restaurant business. Many people think that by lowering rent you can significantly lower your prices, which in turn will make your business grow and allow you to win the market. I think the hype about the delivery-only restaurant business is based on three false assumptions. Moreover, I belong to a small fraction of those killjoys who don't believe in the bright future of “dark kitchens”. Yet of the more than 500 units that my company operates today in 13 countries across Europe, the US, Asia and even Africa, none of them are dark kitchens. Since I got involved in the delivery-only business so early, you might expect me to be one of its most devoted adherents.
The new trend has caught the attention of mainstream media. Delivery aggregators, such as Deliveroo, are launching their own dark kitchen projects. Venture capital-backed companies such as CloudKitchens, Karma Kitchen, Kitchen United, Taster and Keatz, are tackling this new market. This idea has been gaining more and more traction lately.
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